About AEW
About Aligned Edge Works
Where science, philosophy, and self-discipline meet.
Why AEW exists
Aligned Edge Works helps people build alignment from the inside out—through awareness, disciplined action, and quiet power. Not hype. Not shortcuts. Tools you can actually use.
Origin
AEW began with The Sacrifice Book Project—a reflection on becoming by releasing what no longer fits. That idea evolved into journals, apparel, and grounded writing built around the same truth: alignment is constructed, not found.
What’s live now
• Sacrifice Journal — a 12-week guide to alignment and discipline.
• Identity Armor (AEW Apparel) — purpose-built gear that reminds you who you’re becoming.
• From the Journal (Blog) — grounded entries, bi-weekly Friday drops.
Where we’re going
More books. More voiceovers. Better tools. The same mission: help you walk with intention and let the work speak.
How we operate
– Alignment over noise
– Discipline as devotion
– Quiet power
– Evidence-minded thinking — clear, practical, lived.
Founder’s note
AEW was built from my own walk—stacking small wins, refining through awareness, and learning out loud.
If it helps you move with more clarity, it’s doing its job.
— Gus Russell
Stay connected
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